Johnny Doe attained fame and notoriety for his fresh, stimulating and often contrarian takes on markets, the world and life. These essays reflect the same principles he applies when working with clients.
What you notice decides who you become.
01
A clear-eyed look at how sudden money distorts judgment and how to stay grounded when your net worth spikes.
02
A case for treating your schedule as your true balance sheet, where every hour either costs or pays.
03
An argument that controlling your focus – and choosing what to ignore – is the most powerful edge you can build.
04
A reflection on the tradeoffs between quiet, independent execution and the performative pressure of working in view of others.