Yes, that's true, but you obviously haven't heard about the diamond market and how it's completely falling apart due to the synthetic diamonds that the market has now embraced, which are up to five times cheaper than regular diamonds.
Moreover, there's no way to see, feel, or in any way measure which diamond is synthetic and which is real.
On top of that, it turns out that the De Beers family has held back immense quantities of diamonds from the public to maintain the belief that they are rare and unique!
Many stores around the world are aware that they are about to lose enormous fortunes on their diamond inventories, and they are not telling their customers anything about it.
The scandal has just begun, and it won't be long before the average person knows about this.