Pitching a Press Article

# Pitching a Press Article

**Notes on the email template:

When pitching a press article, focus on tailoring your approach to the journalist or editor. You’re not just pitching yourself—you’re offering a story that aligns with their audience and adds value. The goal is to highlight why your story matters now and how it resonates with their readers.

**When to use this email:

Send this email when you’ve identified a journalist or publication whose audience would benefit from your expertise, unique story, or insights.

**Pro Tip:

Research the journalist’s recent articles or the publication’s trending topics. Reference something they’ve covered to show you’ve done your homework. Start with a hook that grabs attention in the first two lines, and keep your email concise and engaging. Show confidence and personality while including a short, impactful bio that highlights your credibility.

## The professional version:

**Subject:** Story Idea: [Intriguing or Timely Angle]

Body:

Hi [Journalist’s Name],

I’m reaching out because I believe your audience would love a story about [specific angle, e.g., “how solopreneurs can create six-figure brands with a lean team”].

Here’s why I think this would resonate:

- [Point 1: Reference a current trend or challenge relevant to the publication’s audience.]
- [Point 2: Explain how your story provides fresh insights or actionable takeaways.]

I’ve [brief bio, e.g., “worked with over 100 creative entrepreneurs to build scalable, sustainable businesses”], and I’d love to share [specific expertise or story, e.g., “real-world tips and strategies they can implement today”].

If this aligns with what you’re working on, I’d be happy to provide more details or contribute to an existing piece.

Looking forward to hearing your thoughts!

Best regards,

[Your Name]
[Your Website or Portfolio]
[Your Social Media Handles]

JohnnyDoe said:

It will be ignored in 99.99% of cases.

It's just for inspiration, can be customized somehow, a copywriter I knew used it and sell it with no issue, of course it's not good to copy paste it with no creative story.